July is UV Safety Awareness Month

Boca Raton, FL—July 6, 2016

REKS™ Optics, www.REKSOPTICS.com, and its new line of innovative sunglasses, is revolutionizing the eyewear industry with an emphasis on UV protection and superior optical quality lenses combined with unbreakable, ultra-comfortable, lightweight frames all at affordable prices. REKS™ recently introduced its super high-quality lenses with 100% UV protection in three distinctive lens categories priced affordably with flexible, worry-free frames. Available in six iconic frame styles and a rainbow of colors, REKS™ sunglasses are a must-have for anyone looking to protect their eyes from harmful UV rays. REKS™ sunglasses are ideally suited for water sports, cycling (they are designed to be worn comfortably under helmets) and motorcycling, golf, sailing and fishing, hiking and running as well as snow sports and leisurewear.

“Our goal at REKS™ Optics is to bring the highest quality optics that provides the best visual acuity at the most affordable prices,” said George Granoff, CEO of REKS™ Optics. “We have engineered our polarized lenses to eliminate glare and to protect the eyes from UVA, UVB and UVC rays. We’ve gone one step further with our polarized Lumolux™ lens design in terms of anticipating eye-stressing and vision-compromising glare and mist from water sports by including hydrophobic (water repellent), anti-scratch and anti-reflective coatings. Our eyewear ranges in price from $30-$60 per pair, making affordable high performance sunglasses that are as safe for the eyes and stylish for the wearer as they are friendly to the wallet.”

REKS™ Optics The Round Collection -- $50.00 per pair

REKS™ Optics offers three proprietary lenses specifically designed to increase performance and endurance for the thrill seeker, sports enthusiast and fashion conscious consumer. The broad range of colors and styles REKS™ Optics offers in its lenses and frames are designed to make REKS™ Optics a must-have for style enthusiasts who care deeply about excellent optical experiences and accessories that enhance personal style.

Solux™ – These polycarbonate shatter-resistant lenses are up to 10 times more impact resistant than plastic or glass lenses and include anti-scratch, hydrophobic and anti-reflective coatings. Available in eight fashion forward colors including smoke, brown and green as well as mirrored red, blue, green, purple and gold, this 100% UV protection lens is perfect for situations where polarization is not desirable. (The Solux™ lens is available in two frame styles in an array of colors with an MSRP of $30.)

Lumolux™ – These polarized lenses reduce irritating reflections and eliminate glare caused by light reflected from water, road, sand or snow, eliminating 100% of the UV rays and eliminating 99% of glare. Available in smoke, brown and amber, multi-coated red and blue mirror, and mirrored gold and silver, the Lumolux™ lens family provides fully polarized coverage. This guarantees that while wearing REKS™ Optics polarized eyewear, athletes, drivers and outdoor enthusiasts are protected as a result of polarized film embedded into the lens. Additionally, REKS™ Optics Lumolux™ has anti-scratch and hydrophobic coatings on the front of the lens and an anti-reflective coating on the back of the lens to further eliminate glare and improve performance. (The Lumolux™ lens is available in four frame styles with a broad assortment of frame colors all with an MSRP of $50.)

Chromalux™ – This 100% UV 400 protection photochromic lens darkens in the sun and lightens in the shade, continuously adjusting to changing light conditions, creating the perfect transitioning tint for any lighting situation. Our Chromalux™ lens is available in smoke, brown and amber and has a visible light transmission range between 16%-48% providing a range between true sunglass and a light tint. (The Chromalux™ lens is available in two frame styles in a choice of colors with an MSRP of $60.)