REKS™ Optics Expands Golf’s Footprint
Signs PGA Professional Michael Putnam as Its First Brand Ambassador
Boca Raton, FL—January 31, 2017
REKS™ Optics, an innovative line of sunglasses for golf, sports and leisurewear, combining the highest quality shatter-resistant polycarbonate lenses with stylish, unbreakable frames all at affordable prices is pleased to announce that PGA Tour professional Michael Putnam has become its first brand ambassador.
“We are very excited to have Michael join the REKS™ family as a brand ambassador and this new relationship is another major step towards our strategy of making REKS™ the premier brand in the sunglass category,” stated REKS™ Optics founder and CEO George Granoff. “Michael is a rising star in professional golf and his endorsement of REKS™ is testament to the leading lens technology we have developed and the high quality sunglasses we offer. Michael is the ideal addition to our team as we continue our efforts to grow the REKS™ brand.”
“I’m excited to be working with such a pioneering sunglass company and the minute I put them on I was instantly impressed with REKS™ unique polarized lens technology, timeless style and unsurpassed comfort,” said Michael Putnam, the 2013 Web.com Tour Player of The Year. “REKS™ sunglasses, in my opinion, offer the best value in the sunglass market today by offering an unbreakable frame with an incomparable polarized lens for $50.00.”
“REKS™ lenses offer ultimate protection from the sun’s harmful UV rays, and the anti-reflective coating reduces glare that can directly affect a golfer’s performance,” said Putnam. “The all-day comfort coupled with the visual advantage they provide make REKS™ a viable option for both sport and leisure. I am looking forward to playing my best golf knowing that REKS™ sunglasses will help me stay cool and focused from tee to green.”
To capitalize on its growing acceptance in the golf community, REKS™ will commence in the spring a major multi-media communications campaign targeting consumers and green grass accounts.
“Since we launched our innovative brand in the spring of 2016, the response from consumers, golf professionals and green grass accounts spanning from Golf Digest Top 100 Quaker Ridge Golf Club to Rolling Hills Golf Club in Saudi Arabia has been incredible,” said Granoff. “We believe that this new campaign is the next logical step for REKS™ to educate the public about our industry leading sunglass technology. We are confident that our diverse product line will soon become the standard eyewear for those looking to achieve enhanced performance coupled with outstanding style and comfort.
About REKS™ Optics
Founded in 2015, REKS™ Optics is a performance and fashion sunglass brand that emphasizes high quality polycarbonate lenses with iconic, classic frames in a range of colors and finishes. With in-house designed unbreakable frames and lenses that are shatter-resistant, lightweight and offer 100% UV 400 protection, REKS™ Optics eyewear is suited to the consumer who demands flexible and unbreakable sunglasses that provide comfort and stability in all conditions at affordable prices. REKS™ Optics offers three different lenses and six frame styles, creating a collectible line of eyewear to suit every sport, style and mood.
See the world through superior optical quality with REKS™ Optics. Your journey starts here. Visit REKSOPTICS.com to learn more. BE UNBREAKABLE.